WHAT EYE TRACKING STUDIES REVEAL ABOUT UX IN 2025?

When we design websites or apps, we often guess how users will look at the screen. We think they will read every word. We think they will see every button. But often, our guesses are wrong. Users do not always act how we expect. They scan. They skip. They focus on certain areas. How do we know what they actually do? The answer is eye tracking s